Broncos-Rams Matchup Highlights Denver’s Major Sports Ownership Groups
A Sunday Night Football game between the Denver Broncos and the Los Angeles Rams at Empower Field represents a significant matchup between two major Colorado sports ownership groups: Kroenke Sports & Entertainment, owners of the Rams, and the Walton-Penner Family…

Colorado Springs Pueblo, CO, September 26, 2026 —
A notable aspect of the upcoming Sunday Night Football game featuring the Denver Broncos against the Los Angeles Rams at Empower Field is the significant ownership connection to Colorado. The contest is set to highlight the presence of two major sports ownership groups with substantial ties to the state.
The Denver Broncos are owned by the Walton-Penner Family Ownership Group. This group acquired the team, marking a new era for the franchise’s leadership. Their presence in Denver signifies a key stake in the city’s professional football landscape.
On the other side, the Los Angeles Rams are owned by Kroenke Sports & Entertainment. While the Rams are based in Los Angeles, Kroenke Sports & Entertainment is a significant entity with deep roots and extensive operations within Colorado. The firm’s portfolio includes various sports franchises and venues, underscoring its considerable influence in the sports industry, including within the state.
The game at Empower Field, therefore, goes beyond typical on-field competition. It serves as a focal point for the business of sports ownership in Colorado, pitting two prominent ownership entities against each other. The Walton-Penner Family Ownership Group represents the local stewardship of the Broncos, while Kroenke Sports & Entertainment, despite owning an out-of-state team, maintains a strong Colorado connection through its broader business interests.
Further details regarding the specific implications of this ownership matchup beyond the game itself were not provided in the summary. The game’s outcome and its broader narrative will be viewed through the lens of these prominent ownership groups and their respective involvements with Colorado’s sports scene.
Story summarized from the original created by Kyle Fredrickson on gazette.com, see more information here.
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