Together with P&G and CVS Pharmacy^®, the campaign marks National Family Caregivers Month with expanded resources, promotional offers and a Caregiving Hall of Fame event

PHILADELPHIA, Oct. 29, 2026 /PRNewswire/ — One in four Americans cares¹ for a loved one, often while balancing full-time work, raising children and managing complex medical or daily needs. This National Family Caregivers Month, Care Out Loud—the nationwide caregiving campaign of the One Family Foundation—is kicking off its second year to connect caregivers with practical support and help them navigate their responsibilities with greater confidence.
Born from the personal experiences of families facing illness, disability or aging, Care Out Loud connects caregivers with free tools, practical resources and a supportive community while building a culture that values care.

“Caregiving comes with a lot of questions, and finding answers can feel like a job in itself,” said Anneliese Barron, Executive Director of the One Family Foundation. “We created Care Out Loud to help caregivers break things down, figure out what to do next, and find the resources that can help.”

More Support and Savings for Caregivers
Returning for a second year as a lead Care Out Loud partner, P&G is extending its support for caregivers through practical resources, trusted products and savings available at CVS Pharmacy.

From November 1 through November 14, 2026, CVS ExtraCare members who spend $30 on eligible P&G brands—including Always Discreet and Tide—will receive $10 in ExtraBucks Rewards.

“Caregivers balance countless responsibilities, and access to trusted products, savings and health information can make a meaningful difference in their daily routines,” said Tim Dolan, Interim Vice President, Consumer Health Care, CVS Health. “We’re pleased to welcome caregivers to CVS Pharmacy for an event that recognizes the important role they play in the lives of others.”

The Caregiving Hall of Fame: A Celebration of Everyday Caregivers

On November 8, Care Out Loud and P&G will host the Caregiving Hall of Fame at the CVS Pharmacy located at 3300-10 South Broad Street in Philadelphia, near Lincoln Financial Field.

Bringing together P&G’s NFL partnership and Care Out Loud’s mission to recognize caregivers, the event will transform the CVS Pharmacy parking lot into a Hall of Fame-inspired experience celebrating the often-unseen contributions of everyday caregivers. The experience will feature inspiring caregiver stories, recognition opportunities across the CVS, P&G and Care Out Loud communities, and displays highlighting P&G products that support caregiving routines. Attendees can also connect with CVS pharmacists and access educational resources and general health and wellness information.

“For generations, P&G’s trusted brands have supported the daily routines that help people care for those who depend on them,” said Allison Tummon Kamphuis, Vice President, Citizenship, P&G. “Together with Care Out Loud, we’re bringing greater visibility and useful resources to the millions of people who care for loved ones every day. The Caregiving Hall of Fame celebrates their vital contributions, while meaningful savings at CVS Pharmacy and trusted brands like Crest, Head & Shoulders, Gillette and Pampers are helping make caregiving a little easier.”

For free caregiving resources and more information, visit WeCareOutLoud.org.

About One Family Foundation

One Family Foundation is a nonprofit organization founded by Bradley Cooper in 2013 in honor of his late father to provide financial and resource support to families facing cancer. Since then, the Foundation’s work has expanded to bring greater visibility to caregivers across all caregiving experiences. Its flagship initiative, Care Out Loud, is a national campaign connecting families with free tools, resources, and support to make caregiving easier to navigate and more widely understood. Learn more at WeCareOutLoud.org.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About CVS Health

CVS Health is a leading health solutions company simplifying health care one person, one family and one community at a time. As of June 30, 2026, the Company had approximately 9,000 retail pharmacy locations, more than 1,000 walk-in and primary care medical clinics and a leading pharmacy benefits manager with approximately 87 million plan members. The Company also serves an estimated 37 million people through a broad range of health insurance products and related services. The Company’s integrated model uses personalized, technology driven services to connect people to simply better health, increasing access to quality care, delivering better outcomes, and lowering overall costs. 

¹ Source: 2025 AARP/National Alliance for Caregiving study

Media Contact: Anneliese Barron abarron@onefamilyfoundation.org

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SOURCE One Family Foundation